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WEBPodcast: How SMC is ‘hitting a home run in the Kingdom’. The surge of a digital-savvy generation in the Middle East in tandem with colossal technological breakthroughs have shifted priorities towards key partnerships, diversified strategies, borderless bran.
The MENA Power List 2024 - Campaign Middle East
WEB4 days ago · Anup Oommen. C ampaign Middle East’s annual MENA Power List is back in its 2024 iteration, and it is only getting bigger and better by the year. Experts with decades of experience, who have been instrumental in the evolution of marketing, advertising, creative, media, public relations, and communications across the …
Two months after Chrome’s cookie U-turn: what’s next for privacy ...
WEB1 day ago · Wassim Mneimneh, Managing Director, MiQ MENAT on what’s next after Google’s cookie U-turn. Two months since Chrome reversed its cookie deprecation plans, questions remain on the future of advertising. In the MENAT region, where Chrome dominates with a 79.2 per cent browser market share in the ...
Change the script: A call for a courageous future in the region
WEB1 day ago · The Middle East and North Africa region is made up of such diverse peoples and cultures that can’t be painted with one brush.To think of it as a singular region would be to dilute its rich complexity to its lowest common denominator. This diversity is a strength, but it also results in social attitudes, cultural tendencies and traits that differ significantly from East to West, thus shaping ...
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A new IDEA to change the DEI order - Campaign Middle East
WEB3 days ago · According to the World Health Organization (WHO), 50 million people in the Middle East, roughly 15% of the global population (that’s 1 in 8 of us), have some form of disability, whether that’s evident to the outside world or a hidden, like dyslexia, ADHD or colour blindness. While we’d all agree accessibility is a human right, many people ...
The e-commerce revolution - Campaign Middle East
WEB2 days ago · The e-commerce revolution. Campaign Editorial. KFC MENA's Sony Nagpal writes on decoding data to redefine the consumer experience and adapt to customer expectations in a digital-first world. Decoding data: ‘To capitalise on emerging technologies, consolidating data into a CDP is key.’. The last few years …
About - Campaign Middle East
WEBCampaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on 50 years of brand legacy and expertise, while […]
Campaign Agency of the Year Middle East 2022 shortlists revealed
WEBOct 20, 2022 · There are six agencies shortlisted in the category in this first year of the competition: Serviceplan Middle East, TishTash Communications, Katch International, Houbara Communications, Face to Face and Brodmann Iraq. Agency of the Year Middle East is run in partnership with Haymarket, the UK …
Campaign announces winners of Agency of the Year Middle East …
WEBDec 9, 2022 · Jalaja Ramanunni. Campaign hosted its first edition of Agency of the Year Middle East awards to celebrate the best minds in advertising, marketing and media. The winners this year were announced during an awards ceremony today in Dubai. IMPACT BBDO took home the award for the ‘Creative Agency of the year’. In addition, IMPACT BBDO’s Rani ...